Traditional media coverage is irreplaceable in a successful book publicity campaign, and establishing oneself as a frequently quoted expert is a definite advantage. Some authors are cited by chance, while others strategically position themselves in these opportunities. Experienced publicists advise clients that adhering to simple "best practices" can significantly enhance their chances of becoming a favored media source. Although these best practices are straightforward, they demand attention and consistent effort. Those who meet these requirements can anticipate becoming a trusted expert in their field.
Providing thorough responses to the media's questions strengthens your standing as a favored source. If you struggle, you might benefit from media training to help you respond effectively and incorporate your key messages. Adhering to best practices and maintaining consistency can help you promote yourself and your book while supplying the media with valued information. By being accommodating, you increase the likelihood of being called upon and can adopt a long-term perspective. Supply the necessary information and be prepared to integrate your key messages when you have suitable chances.
It is vital to be accessible when needed, and you may receive calls or emails during off hours. If you recognize a media contact, try to answer your phone and promptly respond to emails. Most operate under tight deadlines, and your willingness to assist will result in more frequent quoting. Respecting people's time and delivering helpful responses is imperative. Being succinct does not mean being overly brief or evading questions. Respond and fulfill all requests whenever possible, and be prepared to delve slightly beyond your core topic if necessary. It is acceptable to comment on fields related to your own.
When interacting with the media, it is essential to consider both their audience and your target readers—your responses should align with the audience's interests. You will capture their interest in you and your work by providing pertinent information. Positive reactions and favorable comments regarding your statements will increase the likelihood of being called upon again. All media outlets aim to engage their audiences, and by helping them achieve this, you will become a frequently quoted source. This entire process is straightforward, and adhering to some simple guidelines will serve you well.